Senior UX Researcher // mixed methods & facilitation // Singapore + global

𝗵𝗶, 𝗴𝗼𝗼𝗱 𝘁𝗼 𝗺𝗲𝗲𝘁 𝘆𝗼𝘂.

I’ve been bridging users and products through research since 2016, across a broad range of companies, industries and geographies. I started as a UX freelancer, did government and big tech projects with Accenture for a few years, and just wrapped up as a senior UX researcher at Indeed.com.

Outside my main role, I co-lead a small but supportive community of experienced design and UX researchers in Singapore (Design Research SG). I also occasionally teach and mentor folks who are starting out in UX and UX research.

𝗰𝘃 / 𝗿𝗲𝘀𝘂𝗺𝗲

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𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼

Here are some brief case study summaries.

Full versions available for interviews only.

Do reach out if you have any opportunities!

𝘁𝗮𝗹𝗸𝘀 & 𝗰𝗼𝗻𝘁𝗲𝗻𝘁

Happy to do talks and content about UX and design research. Just reach out below.

2024

Storytelling in Design — Guest lecture for Ngee Ann Polytechnic

2023

What I wish I knew before starting a UX research career — Panel contributor

2022

Welcome to my world: Life as a UX researcher — Guest speaker at SMU (Singapore Management University), Data x Design x Communication Forum

Fireside Chat: Building a Successful Digital Product’ — Panelist at NUS (National Unviersity of Singapore)’s MBA Entrepreneurship Club

2021

Did all of these as a Clubhouse panelist for Shift: Design (by Jay Demetillo)

Design Ethics in Southeast Asia

The Strategy of UX Research in Southeast Asia

User Research in Southeast Asia